Internet plus is what Internet plus stride forward singing militant songs. At present, most people's consumption habits and the traditional marketing model of the garment industry have been broken, which can be said to be a good opportunity for some brands to overtake in a curve. Where will the development of garment industry go in the future? Seize the opportunity to win.
Correct use of Internet thinking
"The Internet is just a tool, just a way of thinking, and more importantly, you should take the user's system, stand on the value of user consumption, stand on the process of your industrial chain, and what value can you help the industrial chain provide.".
When Internet thinking is applied to the market, what it finally connects is the word "service". Garment enterprises need to seriously think about how to provide more services and how to provide more convenient services, so that consumers can pay the bill and make consumers willing to approach.
Grasp the development trend of the industry
"A person can't do a group of people, a group of people can't do a team, and a team can't do a trend".
What is the trend? The new normal of economy is the trend, Internet thinking is the trend, and supply side reform is also the trend... Dr. Wang Desheng, a professor at the school of management of Shandong University, said that the trend is irreversible. Facing the trend, we should not regard it as a scourge, but should actively respond to it.
Under the new economic normal and the "Internet plus" background, the apparel industry should transform from product thinking to industrial thinking, carry forward the spirit of artisans, enhance product quality, focus on customer experience, optimize industrial structure, innovate marketing methods with the Internet thinking, and speed up transformation and upgrading of enterprises.
Always focus on user thinking
"Many examples tell us that home manufacturing enterprises in the future must have customer thinking or user thinking".
Consumers are people living in groups. Products developed by enterprises with user thinking will greatly enhance the user experience and make consumers change from passive to active participation, so experience becomes more and more important.
Data show that there are nearly 210 million post-80s people and 210 million post-90s people. Combined, the number of the two groups is close to 420 million. Therefore, the main force of market consumption in the future will be concentrated in the post-80s and post-90s groups. Personalization, fashion and youth are the main characteristics of garment product consumers in the future. Garment enterprises should enhance the user experience of products from the perspective of customers, constantly cultivate the viscosity of the brand, cultivate the fans of the brand, and make the fans become the word-of-mouth communicators of the enterprise.
Maximize your strengths
"In the past, the barrel theory was called short board effect. Today, the new barrel theory requires you to try to find the longest board and maximize it.".
In a highly competitive environment, if an enterprise wants to make up for its shortcomings, it is far too late to allocate speed, personnel and resources. What should it do? Try to find the longest fast board and maximize it. This is the "new barrel theory".
In other words, the "new barrel theory" is only the core plate of the enterprise, "the enterprise should find the core DNA and maximize your genes". According to the analysis of industry insiders, in the future, China's garment industry will be a factory manufacturing enterprise to do a good job in quality, dealers to do a good job in service, and change the focus from operation to service.
Grab the "mobile store"
Now everyone has a mobile phone, which is an important information acquisition channel and shopping channel, which can be called "mobile store". Efficient retail service tools, such as app, can help consumers query nearby stores, obtain merchant preferential information, support online payment and self collection at stores, etc; At the same time, it can help businesses obtain commodity / order / member information, manage customer labels and accurate marketing matching. From this, enterprises can really understand the needs of consumers and make consumers feel better service.
